Imagine my horror when, scrolling down my news feed yesterday, I came across a link to this petition:
The petition is fairly self explanatory, to halt the production of these T-shirts from – what happens to be one of my favourite high street stores – Urban Outfitters. Although Urban Outfitters is famous for its novel, “edgy” brands and slogans, this back and white crop top emblazoned with the word “depression” is more than just a step too far. It is just not okay, and has quite rightly sparked great uproar, accusing them of mocking and glamourising mental illness.
This is not the first time Urban Outfitters has been involved in a scandal like this. In 2010 they sold a T-shirt with the words “Eat Less” in bold letters across the front. The best word I can find to describe the production of these T-shirts, repulsive.
It turns out, regarding the current issue, Depression is actually the name of the clothing brand that designed the T-shirt, however I still struggle to see the need for Urban Outfitters to sell this top in a society where one in four of us will suffer from some form of depression in the next year. Each designer to their own, but I can’t say I agree with mixing a serious mental illness with a lighthearted fashion brand. Fashion is supposed to be fun but not when it is making fun of an illness which destroys lives and especially not when it is at risk of glamourising that illness to young girls. As for the “Eat Less” conundrum, well, you don’t really need me to go into that one.
As someone who feels passionately about both mental illness and fashion (in very different ways, obviously,) I hate to see the two being entwined together in such a sinister and negative way. Fashion has endless potential to portray positivity, inspiration and creativity, I just can’t understand what would possess someone to design these clothes, let alone sell them and – heaven forbid – wear them.
So as it seems this is a recurring sales technique for Urban Outfitters, with various other clothing designs causing outrage over the last few years, it seems there is only one option. I must boycott Urban Outfitters. Just as we would any other brand or media form which shocked and disgusted us in this way. I can’t say I’m not disappointed, the idea is really quite depressing.