In a country where obesity rates are soaring, but at the same time roughly 1.6 million people are suffering from eating disorders, there is no doubt something needs to be done to help people’s health, the solution? Stepping on the scales to see which celebrity you are weighing in at.
According to Superdrug, one of the best ways to help people be more open about discussing their health needs, is the introduction of weighing scales which don’t tell you the figure you weigh, instead, they replace the numbers with the names of various celebrities and compare you to these famous faces, in front of your very eyes. As if our own mind isn’t good enough at comparing us to every other woman encountered, these scales will instantly compare you to some of the most celebrated women on the earth.
It’s a joke you must be thinking, and you’d be right to. If it wasn’t such a serious issue the whole thing would be laughable. Superdrug have since released a statement saying they wont be trailing the scales in their stores after (unsurprisingly) receiving a great deal of public backlash, but what concerns me is how Superdrug thought this was a good idea in the first place. In fact no, scrap the ‘good,’ how did they even think this was an idea?
It is widely known that the celebrity culture of society today has an immensely negative effect on women and young girls when it comes to self esteem and body confidence. This product is exhibiting the very worst of this culture, if I was to create a product that depicted everything that is wrong with the media culture we have today, this would be it.
The celebrities used on the scales, including, Cheryl Cole, Ellie Goudling, Adele, Gemma Collins and even Kate Middleton – even royalty can’t escape the wrath of the bathroom scales – have obviously not given Superdrug permission to involve them in such a monstrosity. Therefore, their weights are more than likely to be presumed, though this is besides the point, as our weight fluctuates anyway and actually tells us very little about how healthy we are since it is made up of muscle mass and fluid as well as a proportion of fat.
Cheryl Cole tweeted a genuinely shocked response when she saw an article about the scales, posting “..Pls do not include me in your scales. Girls should be worried about the number on their exam page not a weight scale ffs.” True as this may be Cheryl, it couldn’t be further from reality, especially when this is one of our leading high street brand’s idea of a solution.