Sport, a word that instantly fills me with dread and conjures up uncomfortable flash backs of desperate attempts to get out of P.E lessons, which involved disgusting maroon hockey socks, chin pads and the girls changing room. This changing room has made such an impression in my memory that despite not being subjected to it for at least seven years, thinking about it now I can almost smell the sweat and mud as we peeled those hockey socks off our legs. I can practically feel the shame and embarrassment sweep over me as I wrestled to change my shirt in the corner without anyone catching a glimpse of my stomach or my M&S AA-cup. Obviously I know now that these feelings were much exaggerated by puberty and the fact I was a 13 year old girl in a room packed with other 13 year old girls. The shame I felt then was totally unnecessary, but due to my severe lack of self-confidence I spent six years of my school life not just dreading, but going to extreme lengths to avoid sport.
For this reason, I am not at all surprised to hear that there are 2 million fewer women partaking in sport than men in the UK. I am finally free of it, why would I put my self through that again by choice? And for enjoyment?
Although my issues with sport are deeply rooted, most women are familiar with the fear of judgement that comes hand in hand with exercising. Whether it’s when getting changed at the gym, making the walk from the changing rooms to the poolside or your thighs jiggling when you run past someone in the park.
The “fitspiration” that plagues the internet is just as damaging as the “thinspiration” found on Pro-Ana sites and has made exercising about being thin, ripped, tanned and flawless. It might not be perfect, but Sport England have done their research and recognise that something positive needs to be done. The campaign is their attempt to encourage women to get involved with sport – and it works.
Playing sport is about teamwork, friendship, stress-relief and enjoyment, which is why I think the This Girl Can campaign is great. It does exactly what it claims to – watching it made me
want to get active, it made me want to play sport, a feat which I never thought possible. The women in the advert look happy, healthy and they’re doing it because they love their body, not because they hate it. They look like women I know and if they’re doing it, why can’t I?