As Britain’s most talked about cooking show came to it’s much anticipated finale this week, more than eight million viewers tuned in to find out which of the three bakers would take home the title – and the prize of the glass cake stand, of course! However, it was neither the cupcakes, nor the puff pastry which attracted my attention to the reality cooking show, which, as well as making baking a hot topic among Britons everywhere, has caused a ridiculous amount of controversy on the internet. I was shocked to discover that a show which, essentially is just about people baking pretty cakes, could have caused such outspoken and vicious opinions to surface.
“Not much skills, female tears and a winner so thin who makes me doubt her love for cooking,” wrote TV chef Raymond Blanc on his Twitter page, about finalist Ruby Tandoh. Another classic example of good old weight stereotyping. It is not unfamiliar now, for us to hear about a woman’s weight being used as a way to judge and attack her other, usually unrelated, skills, but yet I still find myself in a state of disbelief at how someone could be so narrow-minded and think that this is a perfectly reasonable statement to tweet to their hundred thousand followers.
However you felt about Ruby Tandoh as a contestant, there is simply no need, or reason, to use her weight as a weapon against her. Does the fact that she enjoys cooking (and happens to be pretty good at it) mean that she must sit there stuffing consecutive cupcakes into her mouth, barely giving them a chance to cool? Do you have to be overweight in order to be successful in the kitchen now? If this is the case, it’s one social stereotype I must have missed.
The media is constantly warning about obesity and slating people for being fat, but when a slim girl wants to make a cake, it is simply not acceptable. It just won’t do. It is almost as if society has gone to such extremes that we can no longer fathom the fact that there are svelte women out there who do eat food, with calories in it and everything.
If this isn’t enough, then there’s the rest of the attacks which were made about the three female finalists. Too meek, too confident, seducing and manipulating the judges, and of course using those “female tears” as a tool to get to the top. I personally, wasn’t aware that a female’s tears were any different from a male’s. Not forgetting the predictable debate on which of the finalists was the most “shaggable.” I just can’t help but wonder how different, the tweets and comments which went spiraling across social media might have been, had it been three males in the final. Then again, I’m sure those trusty internet trolls would have devised some other nasty stereotypes as they sat poised behind their keyboards.
When a TV show about baking becomes a national platform for judging, slating and stereotyping, perhaps it is time to chill out and just let them eat their cake.