Fashion Loves Fast Food

Fashion, Food, News, Opinion

 

Model Lindsey Wixson holds the Moschino iPhone case

No you’re not mistaken, that is a photograph of a fashion model with a packet of McDonald’s fries in her hand. In this case, the golden arches come in the form of an iPhone case, but they have also been strutted down the catwalk – as part of Moschino’s Spring/Summer collection – in various other shapes and sizes. Take the handbags disguised as a happy meals, for example, around £900 will get you the most expensive McDonalds you’ve ever had. It doesn’t stop there. It seems that this summer fashion is all about fast food, but not about eating it.

moschino BLOGG

Moschino started the trend, boldly brandishing the golden arches on their accessories and making dresses out of giant sweet wrappers, but now other designers are jumping on board. Charlotte Olympia has handbags in the shape of Chinese takeaway boxes and Anya Hindmarch has taken it even further by introducing handbags made out of crumpled crisp packets. I can’t help feeling that fashion celebrating fast food this way is just, slightly, hypocritical.

Of course these new lines of accessories have already caused a great deal of controversy, with health campaigners accusing the brands of glorifying fast food and promoting bad eating habits. This comes at a time when the NHS has just announced plans to lower the threshold for gastric band surgery in a bid to cope with obesity, meaning another 800,000 people could be eligible for the weight loss operation. I think it’s safe to say that it is not the models and editors who are sporting these accessories that are cause for concern, it is more likely to be the kids who will get their hands on the fakes (being sold for as little as £3) and buy into the whole fast food concept.

McDonald’s is a brand which hardly needs extra advertising and I’m inclined to believe these handbags are not going to make huge differences to the number of Big Macs sold. That said, there’s something very distasteful about this trend (and I don’t just mean the cheeseburgers.) For me, it is a combination of the glamorisation of fast food in this intrepid way and the sheer irony of the whole thing. I’m just not lovin’ it.

 

MoschinoMcDonalds BLOG

 

Moschino BLOG

Mind the Gap – The ‘Thigh Gap’, That Is

Opinion

5e4e1efe24f93e892b171c1e843f4ba4-jpeg_191608

Type “thigh gap” into Instagram or Twitter, and you have yourself a huge collection of photographs of women’s slowly disintegrating legs. You will also find the Twitter page @CarasThighGap. Yes, it is exactly what it says on the tin, a Twitter account dedicated to Cara Delevingne’s thigh gap, with various photographs and tweets from followers, paying their great respects to the nothingness between her limbs. Cara is one of the the few women on the planet who can have (if it is possible to ‘own’ thin air, I am not entirely sure of the correct terminology here) a thigh gap, without becoming completely emaciated – though I’m fairly sure you won’t catch her down McDonalds. The problem is, that young girls, teenagers and to be honest even some “fully-grown” women see this obsession sweeping across social network sites and believe that, in order to be good enough, they too must look like this. This is partly down to low self-esteem, bad body image and the media, but a large part of it is down to other women.

We, women, are so judgmental of each other in all aspects of life, but when it comes to weight, it is every woman for herself in a viciously competitive world, where there are no real winners at all. We shouldn’t be marketing these forms of body hatred and dangerous obsessions to vulnerable girls, who are already struggling with their bodies and self-esteem and do not need any encouragement from social media. Once the idea of the “thigh gap” has lodged itself in the mind, it is extremely difficult to get rid of, resulting in young women everywhere starving and torturing themselves in an attempt to achieve something completely unrealistic.

We should know better than this. We should be uniting against ‘thinspiration’ and extreme body hatred, such as the thigh gap, not witnessing it as a worldwide Twitter trend. Extreme and unhealthy obsessions on social media, like that of the thigh gap, need to stop, if we have any chance of moving on from this culture of eating disorders and emaciation.

tumblr_msm64oK9yK1sgcxi8o1_500