6 Reasons Why We Should ‘Drop The Plus’

Fashion, Opinion

STEFANIA

“I am a model FULL STOP.” Says the face of Dita Von Teese’s lingerie line, Stefania Ferrario.

“Unfortunately in the modelling industry if you’re above a US size 4 you are considered plus size… I do not find this empowering… I am not proud to be called ‘plus’ but I am proud to be called a ‘model'”.

Stefania is one of a group of models, alongside Australian TV presenter, Ajay Rochester, who are campaigning to get the fashion industry to #DropThePlus – as in ‘plus size’ and stop classifying models by their size. The campaign is now widely trending on Twitter, with women worldwide tweeting their support and sharing selfies like Stefania’s.

There have been objections, of course, with many in the industry saying ‘plus size’ is a term simply used to differentiate. How is it any different from petite? But whereas petite describes a certain body ratio, ‘plus size’ doesn’t describe anything. Plus what? What is normal? Is normal the industry standard size 10? That’s ridiculous, right? That is the message that the fashion industry is currently sending out.

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Here’s why we need to ‘Drop The Plus’:

1. ‘Plus size’ is a pointless classification, when we already have a very successful, numerical system of differentiating between sizes e.g. 10, 12, 14

2. The term implies that anyone who is larger than a size 10 is not normal, or too big. This is extremely damaging and leaves women wondering “If she is a plus size, what the hell am I?” A perfect example of this is the Calvin Klein model, Myla Dalbesio, who was labelled as plus size, causing outrage.

3. Fashion is about empowering people to express themselves and be confident, it shouldn’t be about excluding people because of their size and making them feel insecure and inferior.

4. ‘Pus size’ is not just negative for the consumers of fashion, it is damaging for the models themselves. It stigmatises all size 12 and above models as “not real” or “not normal models”, just as the label of “real women” with “curves” excludes those models who are smaller, as if they are not real women.

5. Yes, ‘plus size’ did serve a purpose when women over size 10 had completely separate divisions within model agencies and were so rarely seen in campaigns and editorials that it genuinely shocked us to see them in Vogue. ‘Plus size’ was a fashion movement and it worked. Yes this is great, but the real success is when fashion rejects the plus label and starts accepting these models as an industry standard.

6. Language matters. Contrary to popular belief (we are all familiar with the rhyme – sticks and stones may break my bones….) words have an exceptional effect and can be irreparably damaging. As Stefania says “I am a model FULL STOP.” Just we are all women FULL STOP.

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#droptheplus

@stefania_model

@ajayrochester

@droptheplus

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Make Fashion Not War – Chanel, Paris Fashion Week

Fashion, News, Opinion

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As if I needed another reason to adore Chanel more than I do already – one of my only ambitions in life is to one day own the classic 2.55 bag – yesterday at Paris Fashion Week, Karl Lagerfeld gave me just that. For those of you who missed the infiltration of images on your Instagram feed, posted by everyone who is anyone, the Chanel catwalk show gave us something completely unexpected.

As the closing of his Spring/Summer 2015 collection, Lagerfeld sent his Chanel-clad models, which included Cara Delevingne, Gisele Bundchen and Georgia-May Jagger, strutting down a runway transformed into a Paris boulevard, placards in hands (and megaphone poised in Delevingne’s case) fighting for women’s rights. Painted on the placards read a number of statements, including “Make Fashion Not War” “Women’s Rights are More Than Alright” “History is Her Story” – you get the gist, but Lagerfeld had also included a placard reading “He For She” in support of Emma Watson’s campaign.

Of course the show has received mixed reviews and its fair share of criticism but I can only come to the conclusion that it was great. Admittedly it seems a surprising proclamation from someone who once said size-zero model concerns were the “whinings of fat mommies with bags of crisps” but Lagerfeld is also noted as saying, “Every thing I say is a joke. I myself am a joke.”

With this in mind, lets not take this too seriously. I don’t believe that Lagerfeld is the new champion of feminism and women’s rights but I do believe his show had good intentions and could have positive repercussions. Fashion has the power to influence, particularly a brand such as Chanel, and by doing this it is helping feminism reach whole new audiences. It is sending out the message that feminism is fashionable. However the show was intended, lets not read too much into it, lets take it for what is is, a whole lot of good fun whilst addressing an extremely significant issue. It’s a fashion statement.

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Fashion Loves Fast Food

Fashion, Food, News, Opinion

 

Model Lindsey Wixson holds the Moschino iPhone case

No you’re not mistaken, that is a photograph of a fashion model with a packet of McDonald’s fries in her hand. In this case, the golden arches come in the form of an iPhone case, but they have also been strutted down the catwalk – as part of Moschino’s Spring/Summer collection – in various other shapes and sizes. Take the handbags disguised as a happy meals, for example, around £900 will get you the most expensive McDonalds you’ve ever had. It doesn’t stop there. It seems that this summer fashion is all about fast food, but not about eating it.

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Moschino started the trend, boldly brandishing the golden arches on their accessories and making dresses out of giant sweet wrappers, but now other designers are jumping on board. Charlotte Olympia has handbags in the shape of Chinese takeaway boxes and Anya Hindmarch has taken it even further by introducing handbags made out of crumpled crisp packets. I can’t help feeling that fashion celebrating fast food this way is just, slightly, hypocritical.

Of course these new lines of accessories have already caused a great deal of controversy, with health campaigners accusing the brands of glorifying fast food and promoting bad eating habits. This comes at a time when the NHS has just announced plans to lower the threshold for gastric band surgery in a bid to cope with obesity, meaning another 800,000 people could be eligible for the weight loss operation. I think it’s safe to say that it is not the models and editors who are sporting these accessories that are cause for concern, it is more likely to be the kids who will get their hands on the fakes (being sold for as little as £3) and buy into the whole fast food concept.

McDonald’s is a brand which hardly needs extra advertising and I’m inclined to believe these handbags are not going to make huge differences to the number of Big Macs sold. That said, there’s something very distasteful about this trend (and I don’t just mean the cheeseburgers.) For me, it is a combination of the glamorisation of fast food in this intrepid way and the sheer irony of the whole thing. I’m just not lovin’ it.

 

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