“I am a model FULL STOP.” Says the face of Dita Von Teese’s lingerie line, Stefania Ferrario.
“Unfortunately in the modelling industry if you’re above a US size 4 you are considered plus size… I do not find this empowering… I am not proud to be called ‘plus’ but I am proud to be called a ‘model'”.
Stefania is one of a group of models, alongside Australian TV presenter, Ajay Rochester, who are campaigning to get the fashion industry to #DropThePlus – as in ‘plus size’ and stop classifying models by their size. The campaign is now widely trending on Twitter, with women worldwide tweeting their support and sharing selfies like Stefania’s.
There have been objections, of course, with many in the industry saying ‘plus size’ is a term simply used to differentiate. How is it any different from petite? But whereas petite describes a certain body ratio, ‘plus size’ doesn’t describe anything. Plus what? What is normal? Is normal the industry standard size 10? That’s ridiculous, right? That is the message that the fashion industry is currently sending out.
Here’s why we need to ‘Drop The Plus’:
1. ‘Plus size’ is a pointless classification, when we already have a very successful, numerical system of differentiating between sizes e.g. 10, 12, 14
2. The term implies that anyone who is larger than a size 10 is not normal, or too big. This is extremely damaging and leaves women wondering “If she is a plus size, what the hell am I?” A perfect example of this is the Calvin Klein model, Myla Dalbesio, who was labelled as plus size, causing outrage.
3. Fashion is about empowering people to express themselves and be confident, it shouldn’t be about excluding people because of their size and making them feel insecure and inferior.
4. ‘Pus size’ is not just negative for the consumers of fashion, it is damaging for the models themselves. It stigmatises all size 12 and above models as “not real” or “not normal models”, just as the label of “real women” with “curves” excludes those models who are smaller, as if they are not real women.
5. Yes, ‘plus size’ did serve a purpose when women over size 10 had completely separate divisions within model agencies and were so rarely seen in campaigns and editorials that it genuinely shocked us to see them in Vogue. ‘Plus size’ was a fashion movement and it worked. Yes this is great, but the real success is when fashion rejects the plus label and starts accepting these models as an industry standard.
6. Language matters. Contrary to popular belief (we are all familiar with the rhyme – sticks and stones may break my bones….) words have an exceptional effect and can be irreparably damaging. As Stefania says “I am a model FULL STOP.” Just we are all women FULL STOP.