A website called ‘Fiverr’ which allows people to offer their freelancing services to others for rates reported to be as low as £5 has, quite rightly, been subjected to a social media shit storm. Their new advert was spotted in a London Tube station and shared on Twitter where users have labelled it “deeply depressing”, “irresponsible” and damaging”. It is all of these things and worse.
The advert which features a photograph of a model with hollowed cheek bones and unkept hair, yet still looking admirably glamorous, reads: “You eat a coffee for lunch. You follow through on your follow through. Sleep deprivation is your drug of choice. You might be a doer.”
It then signs off as: “In doers we trust”. Sorry, what?
“Eating coffee for lunch” and choosing “sleep deprivation” as your “drug of choice” might mean you are a “doer” but it also means you are well on your way to some serious health issues. Not getting enough sleep alone, leaves you prone to a whole catalogue of problems, don’t even open the Pandora’s Box of caffeine addiction and skipping meals.
There is nothing sexy about pushing yourself to the brink.
Working hard is great, but so is self-care. At some point we all have to realise that nothing is as important as our health and wellbeing. Nothing even comes close. I came to this realisation far earlier in my life than I had intended to. I had envisioned that my twenties would be a whirl of working and playing hard, spending long hours and late nights pursuing my career. Alongside this, I thought I would also be able to balance a social life, relationship and exercise regime and had even hoped that I would travel, when time and money permitted. These weren’t unique or even unobtainable aspirations, as my generation goes they were pretty average.
However, a chronic illness had other ideas and it soon became clear that I would be lucky if I could manage two of these successfully. On a good day – and thankfully there are more good than bad – I can get up early, drive the hour commute to work, be productive for the most part of eight hours, drive home, cook dinner, have a bath and wash my hair. Not exactly rock and roll is it? On a bad day though, these basic, fundamental tasks are a real struggle, if manageable at all.
My point is that there is nothing glamorous about exhaustion; take it from someone who deals with the effects of it far more often than they would care to. There is nothing glamorous about bursting into tears after taking a shower because it has used up every single drop of energy you had managed to muster. There is nothing aspirational about not being able to progress at work because the brain fog has replaced your once highly functioning brain with cotton wool. There is nothing at all cool about not being able to get out of bed because, even though you had a full eight hours sleep last night, your body is aching from head to toe. And no, you didn’t run a marathon yesterday or dance until the early hours, you went to work.
To get back to the advert, I don’t think there is any question that to promote exhaustion in such a way is beyond awful. To advertise working long hours at the cost of your health and wellbeing, is not only irresponsible but sickening. As one Twitter user pointed out, are we really supposed to feel guilty for eating something at lunch time and making sure we get enough sleep? And all for a company who’s freelancing rates start at £5? Well no thanks, Fiverr. You simply can’t put a price on someone’s health.